The Good Boisss is a Malaysian original IP by Lim Sai Keat, inspired by street culture, childhood imagination, and the freedom to express individuality. Known for its bold graffiti-inspired style, the brand has collaborated with Lazada, Converse, TNTCO, and other leading names, expanding into fashion, public art, and creative campaigns while connecting with Millennials and Gen Z audiences.

Gujiguji is a Malaysian original IP by Nest Fern Studio, featuring a lovable cast of quirky characters that celebrate creativity, adventure, and everyday joy. The brand has grown through art exhibitions, creative events, collectible art toys, and collaborations, including Jurassic World, showcasing the vibrant appeal and commercial potential of Malaysian creative IPs.

Pasaroly is a Malaysian original IP by Fibiii Art Studio that celebrates local market culture, neighbourhood life, and nostalgic childhood memories. Featuring charming characters inspired by everyday Malaysian life, the brand has expanded into merchandise, art toys, exhibitions, and collaborations with leading brands, showcasing the creativity and commercial potential of Malaysian IPs.

Poppy is the lovable “chonkiest unicorn” from the Malaysian original IP Oh Doodlez, celebrating self-acceptance, slow living, and finding joy in life’s simple moments. Since 2017, the brand has grown through collaborations with the Korean Tourism Organization, Sudio, and Mutu, bringing its whimsical illustrations to lifestyle products and creative campaigns.

Primarie Studio is a Malaysian art-stationery brand founded by sisters Jannahtul Adina and Nur Jafiqah, based in Ipoh, Perak (Malaysia) Instagram+12riuh.com.my+12BASKL -+12. Inspired by their two adopted cats, Haru and Bunga, and the peacefulness of natural scenery, their illustrations are composed in soft, “toasted” muted palettes that reflect warmth and the introverted charm of their visual narrative.

Nekojin Workshop is a Malaysian creative studio dedicated to original character design, illustration, and storytelling. The brand combines unique artistic styles with cultural elements—especially its signature glass art expressions—to create memorable characters and engaging content. Its works span across merchandise and licensing projects, aiming to bring local creativity to both domestic and international audiences.

Gooseday is a Malaysian original IP featuring a whimsical goose character that blends humor with heartfelt storytelling. The brand has expanded from comics into lifestyle products and cultural collaborations, appearing at major food exhibitions and partnering with Xiao En Memorial Park. With its lighthearted charm and cultural resonance, Gooseday continues to engage audiences through creative projects, reflecting the originality and diverse commercial potential of Malaysian IPs in both local and international markets.

Loklok & Friends is a Malaysian original IP featuring a group of adorable and relatable characters that bring fun and positivity to daily life. The brand has grown from comics into merchandise and creative collaborations, including partnerships with Popular Bookstore and Mitsui. With its charming design and universal appeal, Loklok & Friends connects with audiences of all ages, showcasing the creativity and commercial promise of Malaysian IPs in both local and international markets.

Pee Yong Diary is a Malaysian original IP that blends humor and daily life storytelling with rich local culture, including unique Nyonya (Peranakan) elements. The character’s quirky charm extends from comics to lifestyle merchandise, resonating with diverse audiences. Collaborations with major brands, such as McDonald’s, have further amplified its visibility. With its cultural depth and playful creativity, Pee Yong Diary showcases the originality and commercial strength of Malaysian IPs in regional and global markets.

I Adopted a Cat is a heartwarming Malaysian original IP inspired by everyday life with cats, blending humor, warmth, and relatable storytelling. Its charming characters have expanded beyond comics into lifestyle merchandise and collaborations, including a partnership with Popular Bookstore. With its universal appeal and cozy creativity, I Adopted a Cat continues to connect with fans while showcasing the potential of Malaysian IPs in both local and international markets.

Yuurei Neko Sama is a Malaysian original IP featuring a cool and edgy ghost-cat character with strong visual appeal. Beyond comics and creative goods, the brand has partnered with leading names such as POH KONG and US PIZZA, bringing its unique style into jewelry and lifestyle collaborations. With its striking design and versatile charm, YUUREI NEKO SAMA reflects the growing creativity and global potential of Malaysian IPs.