THE LABS X Malaysian homegrown IPs SHOWCASE @GF,The Labs BBCC
M&M Creations Holdings Sdn. Bhd., together with Eco World Development Group Berhad, brings Malaysian homegrown IPs to life at The Labs and Immersify Kuala Lumpur through a unique combination of IP × Culture × Technology.
The showcase began with Pasaroly, a colourful Malaysian IP inspired by local neighbourhoods, familiar flavours and everyday community life. Held from 22 August to 20 September 2026, the campaign invited visitors to experience Malaysia from a fresh and imaginative perspective through:
Immersive Pasaroly Experience at Hall 6, Immersify Kuala Lumpur
Pasaroly exhibition booth and photo opportunities
Weekend stamping activities and lucky draws
Exclusive Pasaroly merchandise at M&M Cafe
Following Pasaroly, the showcase welcomed its second Malaysian homegrown IP, Guji Guji – Meet Me on the Moon, from 22 September to 25 October 2026. Inspired by the Mid-Autumn season, Guji Guji’s imaginative world comes to life through immersive visuals, an exhibition booth, interactive activities and exclusive merchandise.
Across each featured campaign, visitors can discover Malaysian creativity through three connected spaces: the immersive experience at Immersify Kuala Lumpur, the exhibition booth at the Ground Floor, The Labs BBCC, and the merchandise corner at MM Cafe.
Proudly presented by M&M Creations Holdings Sdn. Bhd. × The Labs, this collaboration creates a new platform for Malaysian IP creators to connect with wider audiences through technology, retail and real-world experiences.
Come for the characters. Stay for the Malaysian experience.
MACAU IP Showcase 2026 Available in Malaysia! @Sunway Square Mall, L1 Main Concourse
M&M Creations Holdings Sdn. Bhd., together with MACAUACT, proudly co-organised the Macau IP Showcase Malaysia 2026, held from 23 to 27 September 2026 at Sunway Square Mall.
Featuring 13 original IPs from Macau, the five-day showcase brought together character design, art toys, illustrations and creative merchandise, introducing the imagination and cultural identity of Macau’s creative talents to Malaysian audiences. Visitors also enjoyed mascot appearances, artist interactions, a stamp rally, limited-edition rewards and other engaging experiences.
Beyond the public showcase, the event served as a platform for meaningful business connections between Macau and Malaysia. Drawing on our experience in IP licensing, product development, retail, brand partnerships and experiential activations, M&M Creations connected participating IP creators with potential retailers, brands, distributors and industry partners in Malaysia.
More than a one-time exhibition, this initiative reflects our commitment to building long-term pathways for IP localisation, commercialisation and cross-border growth. By connecting creators with markets and business opportunities, we aim to support Macau IPs in establishing their presence in Malaysia and expanding into the wider ASEAN market.
The showcase marked another meaningful step towards a stronger creative bridge between Macau and Malaysia—where culture inspires creativity, and creativity creates new opportunities.
GODZILLA HAS ARRIVED in @Mitsui Shopping Park LaLaport BBCC Malaysia!
The King of the Monsters takes over Mitsui Shopping Park LaLaport BBCC from 29 August to 6 September 2026!
Visitors can enjoy a giant Godzilla inflatable, Chibi Godzilla Meet & Greet, free colouring activities, the Godzilla Track Mission, an artwork gallery, and exclusive giveaways. Shoppers who spend RM250 can also redeem an exclusive Godzilla mug, while stocks last.
Bring your family and friends and experience this monster-sized adventure!
Date: 29 August – 6 September 2026
Venue: Main Atrium, Ground Floor, Mitsui Shopping Park LaLaport BBCC
Miokoo, TNT & Cuprabbits NOW Available at Sky Moments, Resorts World Genting !
Exciting news for collectors and designer toy enthusiasts! This June 2026, our in-house IPs Miokoo, TNT, and Cuprabbits are now available at Sky Moments and SkyHanger in Resorts World Genting, bringing our growing collection of designer toys, collectible figures, blind boxes, plushies, and character merchandise closer to fans visiting Genting.
TNT Space Pop-Up Store brings Exclusive Collectibles and Fun Experiences to SOGO KL!
TNT Space made its return to the heart of Kuala Lumpur with an exciting pop-up store at SOGO Kuala Lumpur, held from 27 May to 2 June 2026. The week-long event brought fans and collectors closer to the world of TNT, featuring a vibrant space filled with exclusive collectibles, interactive activities, limited giveaways, and special character appearances.
One of the key highlights was the Malaysia launch of RAYAN, giving fans the opportunity to discover and collect exclusive RAYAN merchandise. Visitors also took part in the daily Lucky Draw Redemption, where SOGO Members could stand a chance to redeem limited TNT Mini Figurines and TNT Mini Figurine Phone Charms with a minimum spend, while the TNT 5-Steps Collectible Passport Chop offered an engaging activity with a SOGO voucher reward upon completion. Adding to the excitement, fans were also treated to special RAYAN Mascot Appearances on selected dates, creating memorable photo opportunities and bringing the beloved character to life. With limited-edition releases, exciting activities, and exclusive rewards available throughout the event, the TNT Space Pop-Up Store offered fans an unforgettable opportunity to celebrate the world of collectibles and experience the magic of TNT Space up close.
GODZILLA STORE Malaysia Opening Ceromony
A major milestone was celebrated as GODZILLA STORE Malaysia officially opened its doors at Mitsui LaLaport Bukit Bintang City Centre (BBCC) on 9 January 2026, marking the arrival of the official Godzilla Store in Malaysia.
The opening ceremony brought together partners, supporters, and Godzilla fans to celebrate this exciting new chapter, offering fans access to authentic Godzilla merchandise, collectibles, and an immersive Godzilla-themed retail experience. A heartfelt thank you goes to TOHO SEA, our partners, supporters, and the incredible fan community for making this milestone possible.
Taiwan Creative Expo, TAICAA
During the Taiwan Creative Expo, TAICAA officially signed a Memorandum of Understanding (MOU) with Malaysian character brand agency M&M Creations Holdings Sdn. Bhd. Under this partnership, both parties will act as local market consultants for each other, working together to promote licensing, publishing, animation, and more. They will also co-organize forums, business matchmaking events, and marketing campaigns to deepen Taiwan-Malaysia market ties and enhance the global visibility of original Taiwanese IPs, especially in the ASEAN region.
As part of this collaboration, M&M Creations Holdings Sdn. Bhd has also signed licensing agreements with two popular Taiwanese original characters— BOUNC and I’m Mark, showcasing the strong commercial potential of Taiwanese IPs and laying a solid foundation for international expansion.
TAICAA aims to leverage strategic partnerships like this to connect local resources and help Taiwanese IPs build international networks and access broader markets. M&M Creations Holdings Sdn. Bhd stated that this is not only a key collaboration in the creative industries between Taiwan and Malaysia, but also an opportunity to bring Taiwanese IPs into more retail channels and enhance their presence globally.
The relationship between TAICAA and M&M Creations Holdings Sdn. Bhd has continued to grow since the launch of the first Taiwan IP EXPO 2025 in Sunway Pyramid, Malaysia. Moving forward, both sides will work closely to promote high-quality Taiwanese original content throughout Southeast Asia, allowing more people to discover and fall in love with Taiwan’s creative IPs.
M&M Creations Holdings x KAYOU Launching Ceremony
At Popular Bookfair 2025, M&M Creations Holdings Sdn. Bhd was officially announced as the Malaysian licensing agent for China’s collectible card brand KAYOU. A launch ceremony was held at the Popular Bookstore exhibition zone, witnessed by hundreds of guests and media, marking the official debut of KAYOU products in Malaysia.
Local IP Exclusive Merchandise on sales @Popular Bookstore now!
In collaboration with Popular Bookstore, M&M Creations launched over 150 SKUs of merchandise featuring Malaysia’s top original IPs: Bichi Mao, Yuurei Neko Sama, and I Adopted a Cat. The exclusive products made their debut at Popular Bookfair 2025, drawing strong crowds. Deputy Minister of Communications, YB Teo Nie Ching, also attended to show her full support for local creators.
Toymania × MiX x TNT Pop-Up Store @Sunway Velocity Mall
Toymania × MIX x TNT Pop-up Store successfully brought an exciting year-end pop-up experience to Sunway Velocity Mall from 19–28 December 2025, attracting collectors and designer toy enthusiasts with exclusive RAYAN releases and interactive fan activities. Highlights included the limited-edition RAYAN First Snow Promise Figurine raffle on 25 December and the highly anticipated RAYAN Sunflower Figurine raffle on 28 December, both available through a minimum purchase campaign. Fans also celebrated RAYAN’s birthday with an exclusive pin giveaway, creating memorable moments for the community.
LokLok And Friends x Mitsui Outlet Park 2025 Christmas Campaign
M&M Creations partnered with Mitsui Outlet Park KLIA Sepang to deliver the LokLok & Friends x Mitsui Outlet Park 2025 Christmas Campaign, transforming the mall into a festive destination with immersive Malaysian IP experiences. Held from 1st – 31st December 2025, the campaign featured themed decorations, mascot appearances, Christmas performances, Santa walkabouts, and exclusive Year End Sales promotions, attracting families and shoppers while showcasing the commercial value and market appeal of Malaysian original IPs through large-scale retail activation.
Shine Bright Pink October 5KM Fun Run x TNT Dora
On 11 October 2025, TNT Space’s beloved DORA made her grand debut at the SHINE BRIGHT PINK OCTOBER 5KM FUN RUN at the iconic KL Tower, Kuala Lumpur. Bringing together 3,000 runners in support of women’s health, the event featured a 5KM fun run across Juniors, Open, and Veterans categories, along with free breast cancer screenings, Zumba sessions, stage performances, wellness booths, lucky draws, and an exclusive tnt DORA blind box for participants who completed the run. It was a meaningful day of fitness, community, and empowerment, celebrating the strength of women while spreading awareness and support during Pink October.
The Pink Room Grand Soft Launch Ceromony @LaLaport BBCC
28 September 2025 marked the official launch of The Pink Room, a brand-new lifestyle and collectibles destination at Mitsui Shopping Park LaLaport Bukit Bintang City Centre (BBCC).
Designed to bring together the joy of collecting, creativity, and immersive experiences, The Pink Room welcomes visitors into a charming pink-themed world filled with beloved character merchandise, designer toys, blind boxes, and interactive attractions for fans of all ages.
Guests attending the launch ceremony were among the first to explore the store’s carefully curated collection featuring popular IPs such as Sanrio, Pokémon, Snoopy, Butterbear, and TNT Space, along with a wide selection of collectibles and exclusive merchandise.
Beyond shopping, visitors can also enjoy interactive attractions such as gashapon machines, claw machines, and a pink-themed photo spot.
Conveniently located at Lot L2-44A & B, LaLaport BBCC, The Pink Room offers a fun and immersive destination for collectors, families, and fans of all ages.
Taiwan IP EXPO Malaysia 2025 @Sunway Pyramid
In collaboration with Taiwan TAICCA and TCBLA, M&M Creations hosted the first-ever Taiwan IP Expo Malaysia 2025 at Sunway Pyramid, featuring 10 of Taiwan’s most popular character IPs.The expo included both B2B licensing meetings and B2C public showcases, attracting hundreds of local businesses and fans alike. With support from SME Malaysia, MRA, and others, the event successfully elevated the presence of Taiwanese IPs in the Malaysian market.
